Luca Toschi is the founder and director of the Center for Generative Communication (CfGC) and a full professor of Sociology of Cultural and Communicative Processes in the Department of Political and Social Sciences at the University of Florence (Italy). Author of La Comunicazione Generativa (Apogeo, 2011), he conceived of and promotes the generative communication paradigm in all areas of his work.
Professor Toschi, with the support of his team of CfGC researchers, explores the broad field of communication for technology transfer in numerous areas of society, economy and culture, as guided by complexity theory, his dedication to sustainability and the culture of peace, and philological methodology. He’s committed to strong community building based on shared knowledge and developing communication able to generate common projects among subjects with different missions and visions to enrich and reinforce all involved parties with regard to their cultural, social, economic and political roles.
He was also one of the creators and founders of the Italian University Line (IUL), the online university established by the National Institute for Documentation, Innovation and Educational Research (INDIRE-MIUR) and the University of Florence.
He is on the editorial board of the scientific journal MediaScapes. At the University of Florence he works closely with the PhD program in Legal Science and is on the commission for the PhD program in Sustainable management of agricultural and forestry resources within the department of Agriculture, Food and Forestry Systems (GESAAF).
In addition, he has collaborated with various European and American universities such as Salamanca University, Humboldt University of Berlin, Stanford University, Harvard University, University of Connecticut, and Sarah Lawrence College.
Main collaboration and contributions
He collaborates and consults, with regard to the sociology of communication, with governmental entities, enterprises, companies, public and private organizations, in particular for managers, publishers and publishing groups, and research and higher education bodies both in Italy and elsewhere.
He is particularly interested in the relations between automation systems and human languages, and directs special attention to the impact of automation on cultural, social, and economic spheres. Throughout his career he has been committed to public engagement and the university’s third mission. Indeed, his Center for Generative Communication operates in various areas: from marketing of territory to agriculture and rural development, from smart cities to cultural heritage, from robotics to sustainability and in the world of communications and training.
Among Prof. Toschi’s contributions, several groundbreaking projects are worthy of note. With funding from IBM in 1991 he set up the Centro Ricerche e Applicazione dell’Informatica all’Analisi dei Testi (CRAIAT) and began early experimentation on the most innovative communication technologies for text analysis and new forms of digital publishing, opening the way toward automation processes not only for literary texts and digital literacy but also for the world of information and communication.
In this context, he collaborated with a number of well-known publishing groups (Gruppo Rizzoli, Gruppo Cecchi Gori, Einaudi, Vallecchi, Sellerio, Editoriale Olimpia, Laterza, Olschki, Il Mulino, Apogeo, Bollati Boringhieri, Edizioni Cultura della Pace, Feltrinelli, Gruppo De Agostini, Pearson). In 1995, he launched the Laboratorio di Comunicazione Multimediale for COOP-Toscana Lazio to encourage greater participation and governance among members of the cooperative; and in 1999 he began work to establish a research group focused on multimedia language to strengthen the relations between university research and the needs of enterprises in the Verona (Italy) area (Consorzio per gli studi universitari di Verona).