FOR COMPLEXITY'S CHALLENGES
Center for Generative Communication organizes high level scientific conferences titled Transdisciplinary Communication Lectures that involve researchers and experts to discuss about the value of a communication paradigm able to build transdisciplinary research projects.
The first edition is focused on Health Communication.
The CfGC is advanced research
Scientia atque Usus
CfGC brings together the world of research and training with subjects who work
in society, the economy, politics and culture...
His difficultatibus duae res erant subsidio, scientia atque usus [...].
~ C. Iulius Caesar, Commentarii de bello gallico, L. II/20
The ambiguous power of the imagery
The aim of the research is to investigate the deep confusion about what is meant by plant protection products today and, consequently, the impact of the use of these substances on the health of man and the environment.
The research aims to provide a response to a clear and documented need for systemic innovation at European level which, according to the generative paradigm, can only develop at all stages of design.
Beyond the conflict
The aim of the research is to deepen the relationship between the generative paradigm of communication and the mediation techniques developed and tested in the legal field.
Media noise seriously harms health
The research aims to investigate how media noise and bad information, that currently find their maximum expression within the Net, produce disorientation in those who get in contact with the world of health.
Enhancing olive oil between tradition and innovation
The research aims to highlight the role of Tuscan olive oil, in its dual nature as a product (material) and cultural (intangible) good, in order to strengthen its value for socio-economic development at both local and global level.